Fair Play On Screen Masterclass 10 – Audience Development and Marketing with Fotis Kapetopoulos

Diversity Arts with support from Screenrights is offering an online masterclass series to strengthen the screen and film sector in its equity and inclusion goals. The focus is on improving cultural and racial equity in a culturally diverse, migrant and refugee context, and also includes First Nations and Disabled-led sessions.

Delivered in 12 sessions over a seven week period – sign up for as many or as few sessions as you like! Each masterclass is designed to be interactive, practical and small (max 25 people).

Learn from experts like Deborah Williams OAM (UK), Dr Ruth DeSouza, Erfan Daliri, Dr Paula Abood, Nigel Lopez-McBean (NZ), Amba-Rose Atkinson and more.

The Fair Play On Screen Masterclass Series is for companies and individuals interested in:

• Improving racial and intersectional equity in the Australian screen sector by building capacities to work with underrepresented communities, particularly culturally and linguistically diverse people, people of colour, migrants and refugees.
• Reaching their full potential by achieving diversity, inclusion and equity objectives
• Learning practical and actionable strategies to make a change—in recruitment and leadership to programming and audience development 
• Identifying persistent systemic barriers and helping build culturally safe practices
• Genuinely improving accessibility, equity and inclusion in the sector

Two specific sessions on Developing an Equity Action Plan will allow participants to come away with the tools to develop a clear Equity Action Plan/Diversity and Inclusion Plan.

 

PROGRAM DATES
From 18 July to 2 September 2022

COST
For-profit business & government agencies – $50
Not-for-profit business – $30
Independent screen professionals – $15
Unwaged – contact us [kevin.bathman@diversityarts.org.au] for a special code

If you are an organisation purchasing tickets for your staff, please email kevin.bathman@diversityarts.org.au and carielyn.tunion@diversityarts.org.au for a group booking and invoice. 

*These reduced rates have been made possible thanks to the support of Screenrights

DESIGNED FOR
Screen companies, businesses and organisations and independent screen professionals across Australia.

MORE INFORMATION
For further enquiries, please email kevin.bathman@diversityarts.org.au

 

MASTERCLASS 1

Monday 18 July 2022, 4.30-6.30 PM
Introduction to First Nations Cultural Safety with Amba-Rose Atkinson (GARUWA)
Amba-Rose Atkinson kicks off our masterclass series with the essential topic about First Nations cultural safety. 

MASTERCLASS 2

Wednesday 20 July 2022, 4.30-6.30 PM
Introduction to Cultural Safety with Dr Ruth DeSouza
Go beyond box-ticking and diversity quotas. Renowned cultural safety expert, Dr Ruth DeSouza, will introduce you to the concept and application of cultural safety and explore issues of shared respect and shared responsibility.

MASTERCLASS 3

Monday 25 July 2022, 4.30-6.30 PM
Writing an Equity, Diversity and Inclusion Plan with Dr Görkem Acaroğlu
Learn about the key components that make up a meaningful and successful Equity Action/ Diversity and Inclusion Plan. Görkem brings her extensive experience as an educator within the creative industries and in equity and inclusion planning.

If attending this session, we also recommend Masterclass 11: Evaluating Your Equity, Diversity and Inclusion Plan

MASTERCLASS 4

Thursday 28 July 2022, 3.30-5.30 PM
Accessibility in the Screen and Creative Sectors with Morwenna Collett
Join Morwenna to discuss key accessibility considerations relevant to the screen and creative industries and what you can do to ensure Deaf and disabled people are supported in front of and behind the camera and as our audiences. Session will explore disability inclusion principles, potential barriers and how we can provide access solutions. A series of practical tips, case studies and resources will be shared so that participants leave with the tools they need to make positive change.

MASTERCLASS 5

Monday 1 August 2022, 4.30-6.30 PM
Inclusive Recruitment & Retention of Diverse Teams with Nigel Lopez-McBean
Recruitment practices and employment conditions (casting, hiring and retention of culturally diverse teams) are crucial to building a more inclusive screen sector. Join New Zealand-based Emmy® nominated Creative Strategist & Executive Producer Nigel to learn practical ways to cast, hire and retain culturally diverse talent in the screen industry.

MASTERCLASS 6

Wednesday 3 August 2022, 4.30-6.30 PM
Supporting Inclusive Leadership in the screen sector with Nigel Lopez-McBean
The focus on leadership is where diversity matters most—impacting decision making, influencing what stories are told and how, setting agendas, gatekeeping and shaping company culture. Join New Zealand-based Emmy® nominated Creative Strategist & Executive Producer Nigel to explore ways to support and open pathways for diverse team members and authentically supporting them on their journey. 

MASTERCLASS 7

Friday 12 August 2022, 4.30-6.30 PM
Understanding the Culturally Diverse Creative Landscape with Dr Paula Abood
Join one of Australia’s creative sector foremost thought-leaders and racial equity advocates, Dr Paula Abood, as she introduces the language of race in Australia, unpacks historical and ongoing issues affecting culturally diverse creatives from fully participating in the screen industry, and identifies sustainable practices that lead to deeper participation.

MASTERCLASS 8

Monday 15 August 2022, 4.30-6.30 PM
Anti-Racism Leadership Training with Erfan Daliri
Join one of Australia’s most highly sought after social change consultants and anti-racism advocates for this engaging masterclass on anti-racism. Learn more about concepts of privilege, whiteness, fragility, systemic racism, power, otherness, and how to build a more racially equitable industry.

MASTERCLASS 9

Monday 22 August 2022, 4.30-6.30 PM
Inclusive Directing with Pearl Tan
Filmmaker, director, educator and equity advocate Pearl Tan brings years of experience to this masterclass about directing for the screen with an inclusive gaze

MASTERCLASS 10

Friday 26 August 2022, 4.30-6.30 PM
Audience Development and Marketing with Fotis Kapetopoulos
In this hands-on practical session, Fotis shares his 30+ years of experience in audience development and in creating strong marketing campaigns in the creative industries. 

MASTERCLASS 11

Tuesday 30 August 2022, 4.30-6.30 PM
Evaluate your Equity, Diversity & Inclusion Plan with Dr Görkem Acaroglu
In this session, Görkem provides practical strategies and advice on how to measure the outcomes of your Equity Action/ Diversity and Inclusion Plan.

MASTERCLASS 12

Friday 2 September 2022, 4.30-6.30 PM
Towards An Inclusive Screen Sector with UK’s Deborah Williams OAM
Join Dr Görkem Acaroğlu in conversation with UK-based screen industry trailblazer Deborah Williams OAM, CEO of the Creative Diversity Network (UK) as she shares her insights on intersectionality, leadership, overcoming exclusion in the screen industry, and how companies, institutions and organisations can gain a broader scope of concepts, skills and demographics.

Powerful Tools to Make Change in the Screen Industry
Join Creative Equity Toolkit Coordinator and Content Producer Colin Ho as he provides a guided introduction to getting the best use out of the Creative Equity Toolkit. Includes interactive group activities.

 

BOOK YOUR SESSIONS NOW!

 

SPEAKERS

Dr Görkem Acaroğlu is a Creative Director, Mentor and Educator with over 20 years of experience in programming, producing, teaching and artistic practice. Görkem’s expertise is in cross-cultural engagement and working with diverse stakeholders. She provides a practical vision for the realisation of multiple projects and has worked in a range of arts and creative roles, including as Creative Director, Metanoia Theatre, Arts Participation Manager at the City of Melbourne, and Program Producer at Federation Square. Görkem was an inaugural Sidney Myer Creative Fellow and was awarded a PhD in 2015 for examining the capacity for technological actors to perform competently with human actors on stage.

Dr Paula Abood is a thought leader in community-engaged practice and cultural development. A creative producer, educator, public speaker, advocate, writer and director with over 30 years of experience, Paula has sustained a commitment to critical practice and cultural work with marginalised communities that speaks to the intersectionality of identities. She has developed resources and taught widely on cultural diversity, human rights, cultural equity, advocacy and community development for TAFE, arts companies, and community education settings. Paula was the inaugural Australia Council’s Fellow for Community Arts and Cultural Development and recipient of the Council’s Ros Bower Award for lifetime achievement in community cultural development practice.

Amba-Rose Atkinson (she/her) is a proud Gumbaynggirr nyami from the mid-north coast of NSW. Amba-Rose is currently undertaking her PhD titled “Understanding the relationship between the health of wajaar (Country) and of First Nations waarru-biin (peoples), and its contribution towards environmental, climate, and health solutions” at the University of Queensland. Her work will explore with community the nexus between Country, climate, and health. Amba-Rose also teaches first year First Nations students at the University of Melbourne; contributes to climate and health research projects; and facilitates First Nations cultural safety workshops with Garuwa. Amba-Rose enjoys cuddles with her puppy Theodore, cooking with her partner Caleb, and catching up with friends and family.

Morwenna Collett is an accomplished consultant, leader and facilitator with direct professional experience working in the arts, government, not for profit and university sectors as a CEO (Accessible Arts), senior manager, project manager (Australia Council for the Arts), lecturer (Sydney Conservatorium), trainer and advisor. She recently completed a Churchill Fellowship, investigating inclusive music programs, venues and festivals which actively engage disabled people across the USA, UK and Ireland. Her work is informed by her own lived experience as a musician with disability and she is sought after nationally and internationally for her expertise in diversity, access and inclusion. She is currently a member of disability and inclusion committees for the Sydney Festival, Perth Festival and City of Sydney and is a trainer with People With Disability Australia and Accessible Arts.

Erfan Daliri is a social change author, educator and consultant with a long and diverse career in community development, management consulting, social change empowerment, education and advocacy. His experience includes marketing and communications strategy, participatory development with remote and refugee communities,  cross-cultural communication training, diversity & inclusion consulting, youth empowerment and education, sustainability planning, research, advisory, and motivational speaking. With a Master’s Degree in Communication for Social Change, three published books and 20 years of experience working with not-for-profit, corporate and government sectors, Erfan has become one of Australia’s most highly sought after social change consultants. Erfan’s current roles include the CEO of Kind Enterprises, director of Newkind Social Justice Conference, Refugee Campaign Advisor for Amnesty International Australia, programme coordinator of the National Unity in Diversity Conference and programme advisor to Renew Fest.

Dr Ruth DeSouza is a 2020 RMIT Vice Chancellor’s Fellow, based in the School of Art and a member of the Design and Creative Practice Enabling Capability Platform (ECP). Ruth has extensive networks across the Melbourne creative industries and was on the Fair Play project reference committee. Ruth’s origins lie in Goa, India, but she has lived in East Africa and Aotearoa New Zealand and now lives in unceded Boonwurrong country as an uninvited migrant guest. As the host of the Birthing and Justice podcast, Ruth has been involved in nursing education and the teaching of cultural safety in both Aotearoa and Australia.

Fotis Kapetopoulos heads up Kape Communications, specialising in culturally diverse communications and research, multicultural media relations, and stakeholder, community, and international engagement. Fotis has 35+ years of experience in the arts and media, working with Neos Kosmos, Australia’s leading Greek Australian media, and establishing Independent Multicultural Media Australia (IMMA). Fotis was formerly the CEO of Multicultural Arts Victoria and Multicultural Media and Policy Adviser to Former Victorian Premier, Ted Baillieu. He authored the Australia Council toolkit Adjust Your View, Multicultural Arts Marketing Case Studies, and also The Relationship Is the Project, on Lifted Brow Books. He teaches arts marketing and branding at Melbourne Polytechnic in the MA of Creative Industries and has also taught at Melbourne University and Melbourne Conservatory of Music.

Nigel Lopez-McBean is an Emmy® nominated Creative Strategist and Executive Producer who develops original, branded, interactive and social content. His Emmy® nomination for ‘Outstanding Young Adult Program’ (2020) was for his work on Disney’s multi-platform original series, SHOOK. Nigel specialises in developing innovative content for all mediums, original story-driven content and branded entertainment. As co-founder of DBP Donut, an award-winning Los Angeles content studio creatively led by acclaimed filmmakers Mark and Jay Duplass, they make original content for digital platforms and audience-led content for brands. Fast Company recognised DBP Donut as one of the’World’s Most Innovative Companies’ Based in Wellington, Aotearoa New Zealand, Nigel is also a member of BAFTAand committed to promoting diverse creative talent.

Pearl Tan is a screen content maker and educator. She’s the founder and director of Pearly Productions, a filmmaking boutique with a focus on diverse stories, and a Senior Lecturer in Directing at the Australian Film Television and Radio School (AFTRS). Pearl has extensive experience in advocacy and governance, and currently sits on the board of the Australian Directors’ Guild, having previously served on the AFTRS Council, Critical Stages Touring Board, Media Entertainment and Arts Alliance Board, Actors’ Equity’s National Performers Committee and as Co-Chair of the Equity Diversity Committee. She is completing her PhD in Creative Practice at the University of NSW, exploring the experience of diverse workers in the Australian screen industry.

Deborah Williams OAM is the CEO of the Creative Diversity Network (CDN), UK’s leading organisation for diversity and inclusion in the broadcasting industry. Deborah brings over 30 years of experience working above and below the line in television, film and theatre, as well as policy development across the wider creative and cultural industries. She is an adviser to the UN and UNICEF on the rights of disabled people to cultural activities. She previously designed the BFI (British Film Institute) Diversity Standards and Arts Council England’s equality analysis process; for public sector equality duty compliance. Deborah’s work in theatre is acknowledged as a catalyst for challenge and change in perceptions of disability and difference.  In 2019, she was awarded the Lifetime Achievement award from Inclusive Companies for her body of work in the area of diversity and culture. She is a Disabled Powerlister in 2018 and 2019.

Colin Ho is the coordinator and producer of the Creative Equity Toolkit – a joint project by the British Council and Diversity Arts Australia. The Creative Equity Toolkit provides an action-oriented approach to increasing cultural diversity in the arts.This site features dozens of implementable actions, from simple to complex, along with hundreds of links to tools and resources developed around the world to help put these actions into practice. Internationally there are remarkable differences in how arts organisations approach the question of diversity. This site brings together ideas, research and best practice from around the world into one place. The toolkit has extracts of solutions and recommendations from research and case studies, and short introductions to key concepts to help inform debate.

 

In partnership with:

Diversity Arts is supported by the Australia Council for the Arts and Create NSW.